Name three Fast Casual restaurants.
Chances are, your list looks something like this: Panera, Chipotle, Five Guys, etc.
But according to a 2018 SQR survey of Franchisee Satisfaction, it’s Tropical Smoothie Cafe that’s setting up their franchisees for success.
Unbelievable Growth, Year After Year
Since 2015, when the smoothie chain first announced an all-time high average unit volume (AUV), Tropical Smoothie Cafe has maintained an annual 10% increase in AUV to date.
According to QSR, “Average unit sales topped $680,000 in 2017, with an average startup investment of $222,095 to $569,335.”
How are they managing it?
Besides hitting milestones like 700 locations last year (they now have 800+), Tropical Smoothie Cafe has gotten attention for its innovation and marketing programs, “rating 28% higher than industry benchmarks,” according to QSR.
Following QSR leaders like Chick-fil-A, Tropical Smoothie Cafe has streamlined operations using tablet technology and digital food safety. This is big in the smoothie sector, where fresh food is key.
In 2016, Tropical Smoothie Cafe adopted Jolt, a restaurant operations software, for use in all their stores. They now distribute content to franchisees exclusively through the Jolt system, ensuring uniformity in training, updated recipes, custom labeling, and more.
The Direct Effects of Using Jolt
David, a Director of Operations for several TSC locations, said digital checklists “provide shift-to-shift accountability” and noted the advantages of “being able to see photos of what’s happening even when I’m not there.”
Lindsay, a General Manager in Florida, said, “My new hires can now learn independently. They can watch and review items on Jolt, then a trainer can follow up with them.”
Tropical Smoothie Cafe looks to continue its success in 2019 by opening another 130 stores this year, which CEO Charles Watson calls “a relatively conservative number.”
The smoothie chain has expressed particular interest in the Dallas-Fort Worth market.
Are you looking to open a Tropical Smoothie Cafe? We recently helped this Chattanooga store get recognized for a perfect health department score.